Customer’s Demand Has Led To The Product - Organic Nitrogen Fertilizer

Customer’s Demand Has Led To The Product - Organic Nitrogen Fertilizer

Background and initial acquaintance:

In 2012, European agriculture was undergoing a profound transformation. With the advancement of the EU's Action Plan for Organic Agriculture, the use of traditional chemical fertilizers is strictly restricted, and the area of organic agriculture is growing at a rate of 12% per year. In this context, our company has established cooperation with a Spanish company (hereinafter referred to as the "customer"). This customer is one of the largest organic fertilizer distributors in Europe, with a sales network covering Spain, the United States, and Mexico, and an annual purchase volume of over a thousand tons. Now this customer is our largest agent.

We first met this customer in 2012 and made a product according to their requirements. After repeated testing and experimentation for over a year, we finally made a product that met the customer's requirements, which is the protein organic nitrogen fertilizer displayed on our website. It is precisely the repeated demands of our customers that have given us constant inspiration, which has led to the success of our best-selling product today.

In 2013, the final product "organic nitrogen fertilizer" was finalized and passed the Ecocert organic input certification since 2015, with a nitrogen content of 15%. This product adopts a paper bag packaging design, with each bag weighing 20 kilograms, making it convenient for farmers to use. After being launched in the Spanish market in 2013, the market response was enthusiastic and sales grew rapidly year by year. It has now become our company's flagship product for exporting to Europe.

Product achievements and market feedback:

This product is extracted from pure plants such as soybean meal through fermentation process, without adding any chemical components. At present, our product has been exported to multiple countries including Europe, North America, South America, Oceania, and Asia. The strict requirements of customers for products have driven the breakthrough of our company's fermentation technology. This technology has been applied to other product lines, such as organic phosphorus fertilizer, organic potassium fertilizer, and etc. By combining soil data with crop growth models, a transition from "trial and error" to "precise development" has been achieved.

This product has a lower price and is more competitive compared to other similar products, and its performance is not inferior to other similar products, even better. This product is rich in organic nitrogen, its content can be up to 10%-15%, and we can choose different organic nitrogen content according to particular needs for different corps. This fertilizer is natural product without any chemicals and its solubility can be up to 99.9%. Protein organic nitrogen fertilizer is high-top product; it represents the coming trend of the whole fertilizer industry. It is widely used for green-organic farms and has a good effect for most of crops. It is the best choice for culturing organic crops and economic crops. The EU's certification standards for organic fertilizers are becoming increasingly strict, and our company needs to plan ahead to ensure that our products comply with the "carbon footprint labeling" requirements that will be implemented in 2026.

Deep cooperation with this customer not only brings orders, but also promotes the internationalization upgrade of our company's research and development system. The cooperation logic of "starting from customer needs, taking technological innovation as the path, and ending with market success" provides a replicable model for our company's globalization strategy. From the customized demand in 2012 to the benchmark in the European market by 2025, our company has not only achieved product breakthroughs, but also established long-term cooperative relationships with the customer for mutual growth.